Identity inspired innovation
Imagination, experimentation and disruption inspire the next and the new. Are you innovation-enabled?
How can family business better support long-term growth and innovations?
With their tendency to retain and reinvest know-how, new ideas and capital across generations, how does family branding provide a better platform for growth and innovation?
What connects imagination with innovation?
There are countless connections between imagination and innovation. Which ones are crucial for progress?
Claudius Koenig on Employer Branding
To win talented employees, it's essential to identify clearly what motivates your organisation.
Has branding sinned?
Branding has lost its innocence and must now begin to truly inspire companies.
Soon robots will eat your lunch
Are you ready to imagine market-changing ideas and innovation?
A real adventure
Brands are like campfires. People gather around them, sharing stories. Stories feed the fire.
Communicate with clarity
The clarity of a brand is formed by the basics of behaviour - power, skill or seduction.